The First Protective family is saddened by the loss of our good friend and colleague, Jeff Looney. Jeff passed away on January 13 after a valiant battle with cancer, which he faced with courage, dignity and an indomitable spirit. Jeff’s tremendous impact on his family, friends, colleagues and clients will live on, even as all of us mourn the loss of such a good man. Please remember Jeff, his wife, Bellamy, his daughter, Mary Jayne, and his son, Van, in your thoughts and prayers.
Jeff began his career in financial services in 1985 after graduating from Birmingham-Southern College. He demonstrated amazing commitment to all he served in his family, his community and his profession. As a long-time elite-level advisor at both First Protective Insurance Group and ProEquities, he provided his clients with invaluable financial solutions to prepare them for every stage of their financial lifecycles. Jeff earned the Chartered Financial Consultant (ChFC) designation from the American College, as well as the Life Underwriter Training Council Fellow (LUTCF) designation from the National Association of Insurance and Financial Advisors. He had served as president of the Birmingham Association of Insurance and Financial Advisors and was a recipient of many of the industry’s highest awards.
A long-time resident of Vestavia Hills in the Birmingham area, Jeff was a member of the Chamber of Commerce, the Advisory Board of the Birmingham Southern College Office of Planned Giving and a board member of the Vestavia Swim Association. He was also a board member of the Fellowship of Christian Athletes and was co-founder of the Rebel Football Foundation. He was highly engaged as a member and volunteer at Shades Mountain Baptist Church. He loved the outdoors and was an avid hunter, fisherman and golfer.
While we are saddened by Jeff’s passing, we are heartened by the wonderful impact he had on all those who knew him. His selfless approach to life and serving others will stand as a legacy that will never fade.