Paid advertisements are the “sponsored posts” that display on the right side panel or even sometimes in the timeline of Facebook users. Any post you make on your page can be sponsored to reach more potential customers. The stats are fascinating – there are over 2.2 billion users with the largest percentage – over 80% – in the Baby Boomer generation. Think of that – these are people in their fifties getting ready for retirement and you can reach them for just pennies on the dollar. Here’s what you need to do to get started.
Hit “Boost Post” on the particular ad you would like to sponsor. Make sure this post is of value to your audience, you need to give them something to get something in return.
Identify Your Target Audience
Who is your potential customer? There are audience customization tools you need to use to identify who you want to reach. As shown by the example below, you can customize your reach by age, gender, occupation, and region.
Now that you have established an audience, what do you want to advertise? A good campaign offers the prospect a reason to click to give you their information so that you can capture the lead. How about a Retirement Guide for Baby Boomers or a Life Insurance Calculator to determine how much insurance you need, or perhaps an invitation to a seminar on retirement or college savings?
Measure the Effectiveness of the Ad.
Facebook will give you analytics in real time to let you know how the ad is doing. You can actually change the ad in the middle of the campaign to help give you a better return on investment.
Need additional help? There are many third-party social media contractors that you can use to help with placing ads and understanding the customer profile as well as sorting out compliance issues. There are many reputable companies available that can help make a difference in your marketing. Look in your local area and ask around to find someone who will work within your budget.
Paid advertising on Facebook is the best in the game. Given its colossal user base, they have an enormous amount of data on people which allows you to create highly targeted sponsored ads. Boosting these posts to users that fit the profile of your ideal consumer will help you see higher conversions and a fast return on investment