In 2018 if your organization doesn’t have a Business Facebook Page, you are missing out on a great opportunity to market your business and reach your target customer in an untapped pool of prospects. Besides all of the traditional marketing tools, social media marketing has been one of the first picks for small businesses as well as big corporations for their marketing plans. Follow these simple easy steps to create your own personal Facebook page to help market and brand your business as well as reach its full potential.
I. Create a Page on Facebook
The first step is to create your own personal Facebook account. If you already have one, you can use that one as the basis to create a business page, but if not,
go to facebook.com and sign up following the easy step-by-step process. After you finish creating your account, you will be able to create a Facebook business page directly from your profile. On your main profile page, look at the top right corner, and choose the drop-down arrow. When you click on it, you will see a list of options, choose “Create Page.” This action will open a new window where you can pick a category that would be the best description for your business. The two main options are Business or Brand and Community or Public Figure. Choose the Business or Brand option. You will then be prompted to fill out your company name and category. If you type in the word “insurance,” 1 2018 several options will come up to choose from, pick the one that best describes your business.
II. Upload your Profile Picture & Cover Photo
The best option and simplest choice for the profile picture is a logo of your company. However, if you are an independent agent, you can choose a professional looking picture of yourself. There is no limitation to this so you can also use other images which associate with your business, such as a street sign or storefront. The cover photo will look like a banner of your business Facebook page. You want the cover to be visually appealing and the best representation of your business. Normally we see a great number of other agents use a group picture of their entire employees.
Note: Because these pictures will represent your business so you want to make sure they are all in high resolution and visually appealing (hire a professional photographer is not a bad idea in this case).
III. Invite your Friends and your Customers to Like Your Page
After you finish uploading your pictures, another window will open and show you a preview look of your business page. Facebook will show you the directions for new users in a blue chat box; it is recommended following their directions. First thing will be inviting followers. Invite as many friends and customers as possible. You can also reach out to your core audience (customer information that comes directly from your database and people who visit your website; however, this action is more in-depth and requires more knowledge about Facebook advertising).
IV. Update Your Business Information
On the main page right below your cover photo, there is a square with three dots right next to the Share button. Click on that to find a list of actions that you can do to improve your page. Choosing the first one, “Edit Page Info,” will open another window. Another window will pop up which allows
you to fill in as many details as possible about your business. The more information you fill in to let your
customers know about you the better your page will inform potential prospects. Don’t leave off any pertinent information. The categories include everything from general information to prompts for a phone number, location, business website address url, and hours available.
V. Add A Button to Your Business Page
This function is your call to action which helps your customers respond directly from your page. The blue button, “+Add a Button,” is located on the upper right-hand corner of your newly created business page. When you click on that button the window below will pop up.
The best option is to choose within the “Contact You” category. You can then set it up for the prospect to call you, send a Facebook message, go to your website contact form page, or send an email. Facebook will give you a rating for how quickly you respond to potential customers who use this feature.
VI. Buy a Paid Advertisement on FaceBook
Facebook Pay Advertising