About First Protective

Incorporated in 1983, First Protective is a wholly owned subsidiary of Protective Life,  a $70 billion parent company founded in 1907. First Protective was originally founded in 1983 to serve the needs of the independent producers and has since grown to be the southeast’s premier marketing organization providing distribution of life insurance, annuities, wealth transfer products, disability insurance and long term care. First Protective is a values driven organization committed to “World Class Service with Southern Hospitality®.” 

We’re all about producers helping producers build successful and balanced businesses. We serve a diverse group from traditional risk management specialists to investment advisors; from attorneys and accountants to institutional financial consultants by providing strategies and solutions from all disciplines in the financial services industry.

Impaired Risk

Impaired Risk

Our team includes 2 marketing underwriters and a junior underwriter who work together to find the best coverage at the best premium for your clients.  We do this by highlighting the merits of your case and negotiating with our carriers to get them to compete for your business.

Advanced Case Design

Case Design

We are dedicated to providing business, retirement and estate planning support to help you meet your client’s needs through advanced marketing strategies, ideas and competitive products. Our goal is to help provide insurance solutions for personal, executive benefit, business and estate planning needs.

Linked Benefits

Linked Benefit

First Protective is one of the top five in the country in sales of combination long-term care insurance plans. These plans offer an array of popular options such as guaranteed premiums, cash value growth, return of premium options, shared benefits and lifetime benefits. We give you access to a team of specialists that can give you a custom-designed plan, train you on specific products and help you learn how to approach this subject with your client. 



Fixed &
Indexed Annuities

Annuities are designed to give your clients downside protection from market losses, tax deferral as well as money for retirement income. Call our team of annuity specialists and we will make the process simple with up-to-date product recommendations, quotes and sales assistance.

financial planning


We offer at no cost, an ongoing system that analyzes the areas of asset allocation, college funding, retirement planning, risk analysis and estate planning. Our team will then analyze and evaluate the data to provide you with a complete plan for you to present to your client.



We have partnered with Secura Consultants to provide the best team possible to ensure the financial security of your clients. We research the market and provide recommendations on the best options based on your clients’ needs to secure the best offers available.

business executive services

Business &
Executive Services

First Protective works with industry leading strategic partners in key areas of tax planning business strategies and executive benefits. Our specialty services include COLI, BOLI, ESOP Consulting, Qualified Plan Administration and a full suite of Executive Benefit case design and TPA services.



ProEquities is a service and growth-oriented broker-dealer for independent registered representatives and financial advisors throughout the country. Working with ProEquities as your broker/dealer is a smart move for your career. Find out one of the many reasons why ProEquities could be a fit for you and your business.