First Protective is a Brokerage General Agency based in Birmingham, AL

One Source.

Endless

Possibilities.

About First Protective

Many financial services firms are one dimensional. They specialize in life insurance, securities or annuities. First Protective is a multi-dimensional firm that specializes in risk management. We blend all the disciplines of the financial services industry, bringing more diversification to our producers and enabling them to create multiple revenue streams. This gives our producers “staying power” when business conditions become treacherous.
Explore

Pillars of Growth

While most financial professionals can’t be experts in every area, they can leverage a team of specialists that is! First Protective delivers value to our producers and their clients by providing a comprehensive suite of risk management solutions and support in the areas of Life Insurance, Annuities, LTC planning, Investments and Disability Income. We call these our “Pillars of Growth.”

Who We Work With

Insurance Producers

Institutional Advisors

Financial Planners

Learn More

Get Started

If you’re a life insurance producer looking to grow your business through retirement planning or assets under management, we can help you with that. If you’re in the traditional investment business and would like to diversify your services, we can assist you with that as well by bringing a more holistic approach to financial planning including traditional insurance and annuities.
Let’s Go

Here’s What They’re Saying

“I do business with First Protective because of their fast and professional service. They are able to offer me the major companies that I want to do business with. They make a genuine attempt to build loyalty and camaraderie – it is hard to find that synergy anywhere else.”

Greg, Elite Producer from Colorado

“Not only does First Protective have a strong group of producers, but the close knit relationship between them and the First Protective Regional Directors is something we haven’t experienced with other organizations.”

David, COLI Specialist from Minnesota

“The First Protective Advanced Sales Team has been instrumental in keeping me at the top of the Elite Producer list.”

Cody, Platinum Elite Producer

“Whether you’re an insurance agent or a financial planner like myself, First Protective regularly brings their producers timely and relevant information at meetings and events.”

Van, CPA & Elite Producer from Alabama

“I am able to get all the answers I need for my disability prospects, in a very timely manner with exceptional underwriting sales support at First Protective.”

Richard, Leading Disability Insurance Producer

2022 ELITE PRODUCER CONFERENCE

The 2022 Elite Producer Conference will be held at the Hotel Bennett in Charleston, South Carolina.

Diamond, Platinum and Gold Dates
July 13 – 17, 2022

Elite Producer Trip Dates
July 14 – 17, 2022

Join Us!

World Class Service with Southern Hospitality

When we say world class service, we mean it. Expect us to exceed your expectations and to do it with our special brand of southern hospitality. We will give you access to unparalleled levels of service and support so that you can provide your client with sound financial solutions. We will help you serve more clients to help protect their financial futures. It is what we do. We will get the job done and do it with a pleasant voice, with a smile and with someone you know. Our service must be “World Class Service with Southern Hospitality™.”

It is what we stand for.